As WhatsApp is one of the most widely used messaging apps, businesses of all sizes can benefit from using it for marketing purposes. The green tick next to your WhatsApp display name symbolizes trust and authenticity for your brand.
Here’s how a green tick badge appears on your WhatsApp Account.

In this article, you will discover how to obtain a green tick badge next to your WhatsApp display name and understand the advantages it can bring to your business.
First, let’s understand what a WhatsApp green tick badge is and figure out whether you need it.

The WhatsApp green tick badge is a crucial symbol denoting the legitimacy of brand accounts on the platform. It assures users of the authenticity of the account and enhances trust in the brand’s identity.
With the green tick badge, users can confidently engage with verified accounts, knowing they’re interacting with genuine brands and not imposters. This feature not only adds credibility to your account but also helps establish trust and reputation for your brand.

WhatsApp prioritizes the verification and validation of business accounts to protect its users from spam and fake profiles.

Understanding the importance of the WhatsApp green tick badge, let’s explore how to kickstart the verification process.

Regular WhatsApp Business Account:

For Large Enterprises and Brands: Official WhatsApp Business accounts are tailored for larger enterprises, brands, and organizations with substantial customer bases and high messaging requirements. These accounts are ideal for businesses aiming to expand their customer communication operations.

Features: Official WhatsApp Business accounts offer advanced functionalities such as the WhatsApp Business API, facilitating automation, integration with external systems, and the ability to send notifications and transactional messages.

Verification: Official WhatsApp Business accounts typically undergo automatic verification and often display a green verification badge, signifying their official status. This badge enhances credibility and fosters trust among users.

Scale: These accounts are well-suited for businesses managing a high volume of customer inquiries and transactions effectively.

API Access: Official accounts enjoy access to the WhatsApp Business API, enabling integration with customer relationship management (CRM) systems, chatbots, and other tools for streamlined customer support and engagement.

This overview highlights the distinctive features and benefits of an Official WhatsApp Business Account tailored for larger enterprises and brands.

Pros:

1. Credibility and Trust: A WhatsApp-verified badge enhances the credibility and trustworthiness of your business profile, instilling confidence in users that they are engaging with a legitimate entity.

2. Increased Visibility: Verified businesses may enjoy higher visibility in WhatsApp search results, potentially attracting more customers and clients to your business.

3. Direct Communication: Verified businesses gain access to the WhatsApp Business API, enabling them to automate messages, send notifications, and improve customer service and engagement.

4. Customization: Businesses can create comprehensive profiles with essential information like addresses, business hours, and descriptions, providing users with a better understanding of the business.

5. Access to WhatsApp Business Tools: Verified accounts unlock access to a range of tools and features designed to streamline customer communication, including messaging templates, quick replies, and chat organization labels.

Cons:

1. Application Process: The application process for a WhatsApp verified badge can be rigorous, with no guarantee of approval. Rejection can be time-consuming and frustrating if reapplication is necessary.

2. Compliance Requirements: Maintaining verified status necessitates adherence to WhatsApp’s Business Policy and Commerce Policy. Non-compliance can result in the loss of the verified badge.

3. Higher Expectations: Verified businesses may face heightened expectations regarding response times and service quality, which can be challenging to meet, particularly for smaller businesses.

4. Costs: Businesses may incur expenses associated with using the WhatsApp Business API and other advanced features available to verified accounts, potentially adding to operational costs.

5. Potential for Misuse: While the verification badge helps combat impersonation, some users may assume that all verified accounts are trustworthy. This perception could make verified accounts targets for scammers, necessitating heightened security measures.

We on your behalf can request WhatsApp for a Verified Business WhatsApp Account. The application approval is at the discretion of WhatsApp authorities. The approval is based on various criteria and after scrutinizing various points. The user will need to provide few documents along with a number to be activated under the Official Business account. Once this number has been allocated, it cannot be used
registered in mobile as regular WhatsApp as well as will not be available once we stop their Official Business account service.

• WHATSAPP MESSAGE TYPES:

a. Business Originated Messaging:

This type of messaging is sent by businesses to their customers or registered receivers. The first message incurs a charge, while subsequent messages to the same number from the business will be free for 24 hours. Any message sent beyond 24 hours from the first message will be charged. These messages are initiated by the brand for actions or updates outside WhatsApp. They can be sent as text or attachments anytime, and there’s no restriction as long as the user has opted in. All messages must be pre-approved.

There are three categories of business-initiated conversations:

i. Utility Conversations: Facilitate specific, agreed-upon requests or transactions, or provide updates to customers about ongoing transactions, including post-purchase notifications and recurring billing statements.

ii. Authentication Conversations: Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

iii. Marketing Conversations: Include promotions or offers, informational updates, or invitations for customers to respond or take action. Any conversation that does not qualify as utility or authentication is considered a marketing conversation.

b. User Originated Messaging:

These messages are responses to messages sent to businesses from users. The first message is charged to businesses, and subsequent messages sent to users from businesses are free for 24 hours from the first message. No content approval is needed for such messages. They can support any type of content and respond to anyone without opt-in. All user-initiated conversations are categorized as service conversations, which help customers resolve inquiries.

c. Free Entry Point Conversations:

Effective March 1, 2023, conversations initiated by users through call-to-action buttons on ads that Click to WhatsApp or Facebook Page call-to-action buttons are not charged. The free conversation window extends from 24 hours to 72 hours. During a free entry point conversation, no other conversation category can be opened, even if a business sends a template within the 72-hour window. Standard pricing applies for ads that Click to WhatsApp; the conversation initiated from the ad is free, but not the ad itself.

Capacity and Messaging Limits:

Messaging limits determine how many unique users your business can send messages to within a rolling 24-hour period. This includes new conversations as well as existing conversations with users. The messaging limit does not restrict the number of messages your business can send, only the number of users you can message. It also does not apply to messages sent in response to a user-initiated message within a 24-hour period.

• Tier 1: Allows your business to send messages to 1K unique customers in a rolling 24-hour period.
• Tier 2: Allows your business to send messages to 10K unique customers in a rolling 24-hour period.
• Tier 3: Allows your business to send messages to 100K unique customers in a rolling 24-hour period.
• Tier 4: Allows your business to send messages to unlimited unique customers in a rolling 24-hour period.

Your messaging limit automatically scales based on phone number status, phone number quality rating, and how often your business initiates conversations with unique customers. If you reach your messaging limit, you can initiate more conversations as soon as one or more active conversations end.

Decreasing Your Limit:

Each time you initiate a new conversation with a unique customer, meta will check your phone number quality rating. If the rating has been low for the last 7 days, meta will immediately decrease your messaging limit by one level.

Quality Rating:

Your quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports, and the reasons users provide when they block a business. The phone number status, quality rating, and messaging limits for your WhatsApp Business Account are shown in your profile.

• Green: High quality
• Yellow: Medium quality
• Red: Low quality

If your quality rating reaches a low state or your phone number status changes, your status will change to flagged or restricted.

Flagged:

This status occurs when the quality rating reaches a low state. Businesses can’t upgrade messaging limit tiers during the flagged phase. If the message quality improves to a high or medium state by the seventh day from when your status was moved to flagged, the status will return to connected. If the quality rating doesn’t improve, your status will still return to connected, but you’ll be placed in a lower messaging limit tier.

Restricted:

This status occurs when you reach your messaging limit. During a restricted phase, you can’t send any notification messages until the 24-hour window is reset. You can still respond to any messages that customers initiate.

Maintaining High Quality:

• Ensure messages follow the WhatsApp Business Policy and Commerce Policy.
• Only send messages to users who have opted into receiving messages from your business.
• Make messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
• Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.